Verb Technology Rebrands to TON Strategy Co. in $558M Toncoin (TON) Pivot Play

Verb Technology Company Inc. (NASDAQ: VERB) has officially rebranded as TON Strategy Co. (TSC) after securing $558 million in an oversubscribed private placement. The U.S.-based company plans to allocate most of the raised capital to acquire Toncoin ($TON), the native cryptocurrency of The Open Network blockchain, positioning itself among the world's largest $TON holders.

This strategic shift, expected to conclude by August 2025, aims to leverage Telegram's growing ecosystem while generating sustainable staking yields. TSC has formed partnerships with Kingsway Capital and secured backing from 110+ institutional investors including Vy Capital, Pantera, and Animoca Brands - demonstrating strong institutional conviction in $TON's long-term potential.

The MOVE establishes a permanent capital vehicle model around $TON, highlighting increasing corporate treasury adoption of digital assets. Participation from crypto-native heavyweights like Arrington Capital and Kraken validates the institutionalization of blockchain-based financial strategies.